As go-to-market specialists, we are always looking at future trends withing Technology. Firstly, because it’s our job to advise our clients and job seekers, and secondly because we are always…

There are two critical trends in the global workforce: the great generational shift and the rising global youth tide (the second wave Millennials). On a micro level, businesses can focus…

So, what is a go-to-market (GTM) strategy? In simpler terms, a GTM strategy is how a company brings a product to market. It’s a handy roadmap that measures the viability…